Apr 25 2011

What does “above the fold” mean?

Category: Marketing,Printing & Publishing

Answer:

Marketing/AdvertisingAbove the fold or above the crease is a marketing/advertising term initially used to describe the area of a newspaper that is used to display information that the editor believes will create the most intrigue and thus sell the most copies of the publication. When a newspaper is folded vertically, a crease is formed. The term, above the fold, is simply the upper section of the newspaper that is the most prominent on the newsstand. This term has been carried over to the online marketing world as well. Sometimes called above the scroll, the online version of “above the fold” is simply the area that first appears on the screen when a web site is visited. The space above the fold, in print and online, is the preferred space for advertisers, since it is the most prominent and visible.


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