Sep 03 2010

What is image alt text?

Category: SEO


Answer: Image alt text stands for ‘alternate text’ and is the content that describes what the image is for the search engines. It is also helpful from a usability standpoint because if any user has images turned off in their browser, the text will be displayed. It is also helpful from an SEO perspective as well. A recent study by a very reputable SEO firm (SEOmoz) revealed that alt text may even be more powerful than H tags in influencing rankings.


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