What are rack cards?

Rack cards are similar to brochures but are typically a single sheet document that is not folded. They are used for numerous commercial advertising purposes and are often linked to the tourism industry. They can be found in rest stops, airports, convenience stores, hotels, landmarks, restaurants, and other locations that benefit from significant passersby. Rack cards sizes range from a normal 3.5” x 8.5” or a larger 4” by 9” size. A rack card is an established, low cost marketing tool that can potentially lead to increase sales if done correctly.