Mar 21 2011

What is a banner ad?

Category: Computers & Internet,Marketing

Answer:

Banner Ad ExampleA banner ad is essentially an online advertising element that is often used by web publishers (webmasters) to display advertisements in return for payment. Depending on the agreement, a banner ad will pay the publisher based on the number of visitors that see the particular ad (impressions), actual clicks delivered (pay per click), a specific time interval, or tracked sales (affiliates). Banner ads are often designed by the advertiser in a number of set sizes. The publisher will have the option of choosing the ad size that best fits their website format. Here is a breakdown of the standard banner ad sizes:

  • Leaderboard – 728 x 90 pixels
  • Banner – 468 x 60 pixels
  • Half Banner – 234 x 60 pixels
  • Button – 125 x 125 pixels
  • Wide Skyscraper – 160 x 600 pixels
  • Skyscraper – 120 x 600 pixels
  • Micro Bar – 88 x 31 pixels
  • Small Rectangle – 180 x 150 pixels
  • Vertical Banner – 120 x 240 pixels
  • Small Square – 200 x 200 pixels
  • Square – 250 x 250 pixels
  • Medium Rectangle – 300 x 250 pixels
  • Large Rectangle – 336 x 280 pixels

The demographic of the websites visitors, the number of visitors, and the ability to track performance will have a direct correlation to the amount a publisher can charge or earn during a specific banner ad campaign.


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