May 04 2011

What is a watermark?

Category: Graphic Design

Answer:

WatermarkA watermark is a visible, often transparent, identifier that is added to images in order to protect them from unauthorized use and copyright infringement. They were originally designed for use on paper; slight imprints were embedded into the paper stock so they could only be seen at certain angles or under light sources. This process was created to ensure only original documents were in circulation or to essentially deter and combat counterfeiting. Today, digital watermarks are typically added to web images, photos, and videos to do the same. Many companies that have websites will add their transparent logo to their images and photos to stop other webmasters from using their digital media. These embedded, transparent images are often enough to deter infringement due to the time it takes to remove the watermark.


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