Mar 24 2011

What is anchor text?

Category: Arts & Crafts


Anchor text is the visible text, with an underlying URL, that is used to link one website to another or to point a user toward a specific file. Most search engines (i.e. Google, Yahoo, and Bing) use anchor text, as well as other factors, to determine the relevancy of a website when ranking it for a specific keyword. An example of anchor text would be -> Google is Great. “Google is Great” is the anchor text with being the underlying URL.

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