Apr 06 2011

What is black hat SEO?

Category: Arts & Crafts


Black Hat SEO (Search Engine Optimization) is an ideology followed by certain webmasters to help them increase exposure for a specific website or product. The techniques used to accomplish this exposure is what typically comes into question. In many cases, whether they know it or not, they violate specific search engine guidelines. These tactics may benefit the webmaster for a short time before the bottom falls out and they are either severely penalized or permanently banned. Examples of black hat SEO may include:

  • Keyword Stuffing
  • Site/Page Cloaking
  • Doorway Pages
  • Spam Emails
  • Invisible Text
  • Forum/Blog Spam
  • Duplicate Content
  • Social Media Spam

Black hat SEO is by no means illegal, except for maybe spam emails and certain copyright violations. The majority of webmasters that practice black hat SEO don’t even know it. In many cases, they just don’t know enough about how a search engine works or have failed to read the terms of service (TOS) for a specific search engine. The ones that do know (what they are doing) are ultimately risking the integrity of their website or product. Black hat SEO, in a nutshell, wastes an unbelievable amount of time and resources for webmasters, visitors, and internet service providers alike. But, until the search engines figure out a good way to stop it from being profitable, it will continue to exist and prosper. A recent example of black hat SEO was the highly publicized scandal involving popular retail outlet JC Penney.

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