What is Groupon?

Groupon is a company which delivers almost exactly what it sounds like: a coupon for a group of people. To be specific, Groupon gives businesses the ability to offer special discounts or savings to people within their local community. Each day, Groupon features a new coupon or deal from one of its member companies and emails it to all of their registered users in that city. If enough registered users are interested in a particular deal, and the quota set by the local company is met, the deal goes through and everyone wins. The collective buying power of its local user base is the key to Groupon’s success.