May 11 2011

What is wide format printing?

Category: Printing & Publishing


Wide Format PrintingWide Format Printing (aka large format) is a type of printing that is used to create larger printed works such as signs, vinyl banners, posters, wall murals, store displays, artist prints, and window graphics. This process typically requires a special digital printer that can handle larger sizes, often up to 60″ in width. The use of inkjet technology gives these special printers the ability to print on a variety of materials, including glossy-coated paper and even on vinyl for signs and posters. The substrate is fed into the printer where ink is applied directly to the material, often in shorter runs. In recent years, wide format printing has become a popular choice for marketing and advertising departments throughout the country due to its quick turnaround and low cost.

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